Sales: A Guide for Small Businesses

You can have the greatest product in the world, the most reliable and effective service available, or the most efficient manufacturing process known to man - none of which mean a thing if you don’t have sales. Selling your product or service is what generates revenue, and without revenue, you do not have a business. This workshop will cover the fundamentals of planning and establishing a sales mechanism that works for you. After the workshop, the participants will obtain key objectives: - Explain the importance of a sales plan and how to create one for your business - Identify different sales strategies that will work with your business - Explain how to use marketing techniques to improve your sales - Explain guidelines to follow when hiring sales employees

Speaker(s): Jesus Padilla, Assistant Director, Florida SBDC at FIU

Co-Sponsor(s): The BizGap project in FL-27 is funded by a grant from the U.S. Small Business Administration (SBA).

Fee: No Cost