Inbound Marketing Essentials: Attract, Engage, and Grow Your Small Business

Discover how to attract customers naturally—without pushy sales tactics. This webinar is tailored for small business owners who want to drive sustainable growth by creating value for their audience. You’ll learn how to craft a strategy that turns strangers into loyal customers by focusing on engaging content, targeted outreach, and customer-centric tactics. During this hands-on session, you will: Understand the key principles of inbound marketing and how it differs from traditional marketing. Learn how to create compelling content that educates, informs, and converts. Build a lead generation system through SEO, blogs, social media, and email marketing. Develop strategies for nurturing relationships with leads and customers. Measure and analyze your inbound marketing efforts to optimize performance. Walk away with a clear, actionable inbound marketing plan that can be immediately implemented to grow your business. This webinar will give you the tools and knowledge to create lasting relationships with customers and turn your marketing into a powerful, sustainable engine for growth.

Speaker(s): Michelle Caba, Consultant, Florida SBDC at FIU

Co-Sponsor(s): The BizGap project in FL-27 is funded by a grant from the U.S. Small Business Administration (SBA)

Fee: No Cost