Crafting Your Brand's Voice: Messaging Mastery for Small Businesses

In today’s competitive market, clear and compelling communication is key to standing out and connecting with your target audience. This interactive session will guide you through the essentials of brand development, helping you define your unique value proposition, identify your audience, and craft messaging that resonates. Through guided exercises, real-world examples, and personalized feedback, you’ll learn how to: Build a strong brand narrative that captures your business’s essence. Develop a consistent tone and voice across all platforms. Communicate your value in a way that speaks directly to your customers. Strengthen your brand presence to boost recognition and trust. Whether you're launching a new business or refreshing your current brand, this workshop will provide actionable strategies to elevate your messaging and create a lasting impact. Walk away with clarity, confidence, and a tailored brand messaging guide that you can start using immediately

Speaker(s): Michelle Caba, Consultant, Florida SBDC at FIU

Co-Sponsor(s): The BizGap project in FL-27 is funded by a grant from the U.S. Small Business Administration (SBA)

Fee: No Cost